Igor Borghi is the gift who keeps on giving. His new film for Italian banking app Tinaba effortlessly blends his signature sense of style with an inventive playfulness, crafting a cinematic commercial that'll stick in the mind.
The premise takes a slightly surreal look at our increasingly paperless society. The distinct decrease of cash and cards in a bulging wallet begs us to find some other reason to use these clunky, archaic objects that we once held so dear and closely to us (literally).
We are now free to roam the world without our previously cumbersome companions and it is liberating.
The spot was produced by Collateral Films Milano for Ogilvy & Mother Milan.