Hungry Jack's Escapes from Kale and Coffee Shops in New Brand Campaign
Hungry Jack's is proudly there for Aussies craving something substantial - that moment when only a burger will do.
Says Baird: "We're not about pretension. We're about real food, made real good. Over the past 18 months we have make real improvements in the quality of our food with 100 per cent Aussie Beef with no added hormones, cage free eggs, 100 per cent Arabica coffee, no added flavour or colours in our desserts and 100% chicken breast in our nuggets."
The campaign pays homage to classic action movies, when a mysterious voice at the other end of a Whopper phone triggers a chase, in this case an escape from "pretention". The phone call sets off the chain of events that sees our hero go to all lengths to reach the flame grilled burger he is craving.
Says Ben Coulson, chief creative officer, Clemenger BBDO Sydney: "HJ's are our biggest client, they deserve our best. I'm proud to be part of this refreshing new direction for them. It's great to see some fun being had in this category while selling those big beefy burgers."
The integrated campaign kicks off this week with 60 and 30 second brand TVCs, several 15 second product TVCs, large format OOH, digital OOH, social, digital, promo and In-store.
Advertiser: Hungry Jack's
Assistant Brand Manager: Estelle Crook
Marketing Director: Andrew McCallum
Chief Marketing Officer: Scott Baird
Creative Agency: Clemenger BBDO Sydney
Copywriter: Zander Williment
Art Director: Willy Maitland
Chief Creative Officer: Ben Coulson
Group Account Director: Cath Bosson
Senior Account Director: Smaran Jworchan
Head of Broadcast: Denise McKeon
Head of Art: Dan Mortensen
Integrated Producer: Emma Boreland, Steve Tindall, Kirstin Lees
Planning Director: Giacomo Groff
Content Editor: Alex Guterres
Production Company Name: FINCH
Executive Producer: Corey Esse
Director: Patrick Hughes
DOP: Daniel Ardilly
Producer: Marge McInnes
Edit Company: The Butchery
Post Production / VFX
Post Production Company: The Refinery
Producer: Amelia Bromley
Grade: Trish Carhill
Online Artist: Drew Downes
Sound Engineer: Ant Tiernan
Music Production: Dmitri Golovko @ DG Music
Category: Fast food , Retail and restaurants