Hullabaloo given ‘Global Charter’ by Coca Cola
Independent agency to produce work for Burn in 15 countries
The Czech-based advertising agency Hullabaloo has been awarded 'Global Charter' for BURN - Coca Cola's energy drink brand in 15 countries including markets in Russia, Ukraine, Middle East and Africa.
CEO of Hullabaloo, Tim Hennessy is delighted with the news: "We have worked with Coke in Moscow on a number of projects but this is the first time we have won a global charter. Russia consumes around 50% of Coke's global output of Burn, so it is a very important market.”
The Burn campaign will be launched in spring 2012. Hullabaloo will produce work for TV, print, outdoor and point-of-sale advertising. The core creative idea will be developed in Prague and then adapted onto the Russian market through the recently founded office Hullabaloo Moscow.
Tim Hennessy said "We set up Hullabaloo with the intention of working with multi-national clients and local clients that compete in a multinational arena. It is very exciting to see our strategy being validated. It's encouraging that a small independent agency based in the Czech Republic can not only participate in pitches of this magnitude but also win them."