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HSBC UK's New Film Stars Richard Ayoade Delivering a Rallying Cry to Businesses

Film features Richard delivering a rousing monologue to the nation

HSBC UK's New Film Stars Richard Ayoade Delivering a Rallying Cry to Businesses

Grey London has developed a campaign for HSBC UK supporting UK businesses. The work promotes HSBC’s belief that more than ever in today’s environment being open to new opportunities and connected to a wider network is critical for business.

The campaign is led by a 60” hero film, called ‘Mind Your Business’ starring comedian Richard Ayoade in his third outing for HSBC.

The film features Richard delivering a rousing monologue to the nation. It begins on a park bench, with Ayoade reading a business newspaper, telling a dog peering round the newspaper to mind its own business.

Richard then travels the length and breadth of UK, seeing how businesses that are open to new ideas, open-minded and open to new places and markets are best set to thrive. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business.

“The advert translates what our brand promise ‘together we thrive’ means for businesses and the message is simple: in times of uncertainty, being open and connected is key for businesses to thrive and grow.” Sarah Mayall, Head of Campaigns.

Deputy Executive Creative Director Nick Rowland from Grey adds: “In a world of increasing barriers, this is the perfect time for a brand to celebrate the power of UK businesses embracing an outward and open attitude. And work with one of the UK’s star talents. And a dog.”

The work runs throughout the UK across TV, Print, OOH, Digital and social as well as via a podcast sponsorship.

This is the third film in the series following on from the two previous executions produced by JWT London.

The media agency was PHD, with agency Sideshow developing social content.

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Advertiser: HSBC UK

Head of Campaigns: Head of Campaigns, HSBC UK: Sarah Mayall

Senior Campaign Manager: Senior Campaigns Manager, HSBC UK: Rowena Williams

Campaign Manager: Jayden Taylor

Campaign Manager : Jayden Taylor

Marketing Manager: Rob Webster

Creative Agency

Creative Agency: Grey London

Copywriter: Andy Garnett, Dan Cole

Art Director: Ryan Delaney

Planner: Hayley Sivner

Agency Production: Ryan Delaney

Creatives team: Andy Garnett, Dan Cole

Media Agency: PHD

Creative Producer: Ryan Delaney

Deputy Executive Creative Director: Nick Rowland

Media Agency

Media Agency: PHD

Production Company

Production Company: Darling Films

Producer: Kelly Doyle, Carla Terranova


Edit Company: Final Cut

Editor: Ben Stephens

DOP: Nanu Segal

Post Production / VFX

Post Production Company: The Mill

Director: Adam Gunser


Coordination / Soundtrack: Nick Payne & Joe Rice @ SixtyFour Music


Audio post production: Munzie Thind @ Grand Central