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Opinion and Insight

How to Take Fucking Risks and Put an End to ‘Vanilla Bland Creative Work’

Kim Wardle, Director at Gemini People speaks to Paul Mellor, Design Director at Mellor&Smith about perseverance in the ad industry

How to Take Fucking Risks and Put an End to ‘Vanilla Bland Creative Work’

Remarkably the Take Fucking Risks events have grown from 50 to over 400 people in a little over a year but Founder Paul Mellor still isn’t impressed with the work being produced in the advertising industry.

“The average Londoner is exposed to 1000s of adverts everyday and of those 1000s, 89% are forgotten immediately. It’s okay for an industry like ours to fail with 89% of its work? It’s a fucking joke.” The Design Director of Mellor&Smith remarks in an interview with Kim Wardle, Director at Gemini People about why the advertising industry should take more risks, forget about creating work just to win awards and focus more on moving away from 'vanilla bland work' and towards 'pushing the boundaries right to the fucking edge'.


Check out the latest Take Fucking RIsks speakers Oliviero Toscani, Alexandra Taylor and Paul Mellor and buy tickets here

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Advertiser: Mellor&Smith

Genre: Dialogue , Print , Storytelling , Strategy/Insight