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Radar

How to Pinpoint Localised Music Talent from a Global Base

Record-play develops global network of music aficionados, proprietary content management system and music editorial platform MusicMap

How to Pinpoint Localised Music Talent from a Global Base

Over the past two years we've noticed an increased demand for delivering territorial and local music insights to our clients. This has ranged from monitoring evolutions of new trends, finding tracks from super credible emerging talent for advertising productions or even assimilating collectives of influencers in cities around the globe to activate marketing communication strategy, and build brand hype.

To help us facilitate the service we have developed a global network of music aficionados, a proprietary content management system and, recently launched, a music editorial platform that highlights some of the key talent we are coming across, tagged by location. 

Since launching we have found ourselves learning more and more about cultures, trends, sounds and attitudes. We are being introduced to some of the most amazing new producers and artists who are breaking the mould and whom we believe will influence future sounds not only locally, but globally.  

We have been able to provide clients with deep insight into music activities and key emerging talent, hook these artists up with brands, music business, artist collaborations and above all, enrich the understanding of the global creative music market.  

If you would like to know more about the MusicMap, click here.

Finally check out our growing series of soundscape DJ mixes from around the world, updated fortnightly the mixes showcase talent from each country.