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Opinion and Insight

How Mirum Is Making What's Next With Equidate

The Financial Tech Company allows shareholders to achieve liquidity and investors to gain early access to private companies

How Mirum Is Making What's Next With Equidate

At Mirum, we attract makers, believers and make-believers – bold visionaries looking to make what’s next, to reset the system by pushing it forward. And we don’t just look for that with our teams and the people we hire, but also in the companies with whom we choose to work.

Take Equidate, for instance.

Here’s a small company (with some serious people lining up behind it) that is reinventing the secondary market for investing in private companies by providing added transparency, and opportunity to a system that is generally clouded and hidden behind (often unnecessary) walls.

In brief, Equidate allows shareholders to achieve liquidity and investors to gain early access to private companies during their high-growth, pre-IPO phase. And their new platform also provides access to proprietary data on thousands of private companies for free. So, if you’re looking to discover the exact value of shares in Airbnb, Uber, or Snapchat, you can do it in real time and without the extra costs.

And that’s what caught my eye, and my ear, when I was introduced to the two young (but already experienced) co-founders of the company, Sohail Prasad and Samvit Ramadurgam.

After meeting with Sohail and Samvit, I was impressed with their ideas and energy. I sparked to Sohail’s promise of “empowering people and bringing more transparency to the opaque world of private tech investing.”

Additionally, Samvit has spoken about how Equidate is looking to “make investing or getting liquidity as easy as a few taps on your phone.” At Mirum, we firmly believe in that kind of empowerment – one that propagates the mobile revolution, as well as utilizes the context-first mindset we apply to all of our digital campaigns.

To help spread the word about Equidate, Mirum rebranded the company with a new logo, visual palette, and brand positioning as part of a launch campaign based on the idea of getting financial details early. 

During the “Early is Everything Pre-IPO Pricing Event” the general public was allowed to go back in time and get in early on two of the most successful technology companies in the world at their pre-IPO prices. On July 28th, we gave people a chance to get in on Facebook for $4.54 (vs. $125) and on August 4th, we had Tesla for $2.97 (vs. $225). Both events sold through pre-IPO inventory in minutes, as demand was through the roof and the financial tech industry was changed.

But bold marketing is just the beginning for these visionary entrepreneurs. We firmly believe that they are going to revolutionize the marketplace. And we’re not alone, as articles in The New York Times and an upcoming piece in The Economist can attest.

And while I can’t wait to see where things go from here, I know that more possibilities await anyone who has the passion, vision and fortitude to take the risk to make what’s next.

Daniel Khabie is Global CEO of Mirum

Post originally published on Linkedin

Genre: PR