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Editors' Choice

How Audi Ruined The Invisible Man’s Chance to Star in a Car Film

Editors' Choice: Fun film by DDB Spain to promote Audi’s piloted driving sees former actor look back at his career

How Audi Ruined The Invisible Man’s Chance to Star in a Car Film

Sometimes reality can be more magical than fiction, and we encounter people and stories that are no less strange than the most crazy science fiction ideas.

In this fun one-and-a-half minute ad, Audi presents one of the biggest movie characters in history: The Invisible Man. This once great star that filled the big screen for years, now wants to turn his career around and star in a car movie. However he faces an obstacle: the new self-driving technology, Audi piloted driving.
This revolutionary technology will allow Audi vehicles to drive by themselves. Together with other technologies such as Audi adaptive cruise control, Audi active lane assist and Audi Traffic Jam Assist, the German company wants to change driving forever. 

The video was created as a sponsorship ad for the San Sebastián International Film Festival and it’s just a part of a campaign that includes movie posters, print ads and even an interview in one of the biggest film magazines in Spain always with The Invisible Man as the main the character.
In a bid to show Audi's support for culture and cinema, the campaign will also include a promotion for those who are able to find the seven movie references hide in the video.

Brand: Audi

Creative Agency


Executive Creative Director: JAUME BADIA

Creative Director: GUILLE RAMIREZ

Creative Agency: DDB SPAIN

Copywriter: CARLOS WEIL

Chief Creative Officer: JOSE MARIA ROCA DE VIÑALS

Art Director: FRAN ARGUIJO

Account Executive: VERONICA MARTIN


Music and Sound

Sound Design: BSO

Post Production / VFX

Post Production House: METROPOLITNA

Production Company

Production Company: AGOSTO


Executive Producer: TONI MORENO


Category: Automotive , Cars

Genre: Comedy , Dialogue , Visual VFX