Hovis Returns to TV with Ode to All Things Bread
The campaign ‘It’s Just Bread’ sees Hovis back on the air after 2 years - and it’s a bold shift in direction for the beloved bakery brand.
The spot - which premiered during the commercial break of Coronation Street (Monday 21st May) - celebrates the role bread plays in the everyday lives of people in the UK, and heroes authenticity over artificial ‘commercial gloss’.Shot on location in the London area, it was important for Byron that we stay true to the theme of authenticity, embracing imperfection and champion all things ‘real’.
The film was shot through an observational lens, and makes use of multiple formats to help reflect the wide ranging formats that capture memorable family moments in 2018.
Creative Agency: Pablo
Copywriter: Tom Hazeldine
Art Director: Austin Richards
Producer: Max Di Nunno
Executive Creative Director: Tim Snape
Account Management: Katie Gough & Amy Ritchie
Production Company: Dirty Films
Executive Producer: Alex Bedford & Ben Parkin
Director: Byron Quandary
DOP: Edgar Dubrovskiy
Producer: Rosa Junkovic
Production Co-ordinator: Kristina Epenetos
Production Designer: Adam Diamond
Edit Company: Jam Films
Editor: Zoe Alexandrou
Post Production / VFX
Post Production Company: Jam Films
Colourist: Joseph Bicknall @ Cheat