Household Cleaning Gets an Injection of Fun in Playful New Music Video

This amusing video for German vacuum cleaner brand Vorkwerk Kobold was created by Havas Düsseldorf to rejuvenate the brand’s image in a modern and playful way. 

The agency even created an own song in-house for the online spot, sung and produced by two employees - copywriter Yanick Fischer and account manager Serge Przybyl.

 

In the clip, you can mainly hear the refrain “saugen wischen” which translates to “vacuuming mopping” - the main uses of Kobold products. The rest of the lyrics concentrate on everyday situations and how Kobold makes it easy to make dirt vanish.