Hotspur & Argyle Sign Will Innes Smith
Will’s work has been recognised by D&AD, The Royal Television Society, Promax and BDA. It straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion.
His glossy CGI title sequence for Sky Monday Night Football is currently on air. Cleverly representing the tactical angle of MNF, the titles fuse complex CG characters with 2D analytical data effects and hidden nods to each team designed for fans of the beautiful game. The impressive result earned a Silver Shark for Advertising, Design & Digital at the recent 55th Kinsale Shark Awards.
Hotspur & Argyle MD Danny Fleet says: ‘Will is remarkably versatile, he can do visual, lifestyle, performance and CGI all to the very highest standard. But what is consistent through his reel is captivating images and ideas that resonate with modern audiences. As well as being incredibly accomplished technically, he is immersed in contemporary culture and this is always evident in the work.’
As a creative Innes Smith has written and conceived a number of viral successes including the well renowned ‘4 The Players since 1995’ launch film for Sony Playstation.
He joins a refreshed roster of 12 directors at Hotspur & Argyle which spans animation, comedy, fashion, food, sport and beauty.