HERO. Goes Back to School with Funky New Promo
Liz Williams of Felt Music landed licence approval from Earth, Wind & Fire for the iconic music track that fits so well with the positive attitude of the school and the shared hopes and dreams for newcomers starting in September.
“The school was just amazing, everyone got on board and the kids were all so talented and well behaved. We had such fun on set,” commented Helena Bullivant, Producer (aka @herohelena) who also wrote the promo.
FCC Headteacher Mark Anstiss put his neck on the line by not only taking the initiative to invest in the production and music licence, but also starring in the leading role. Mark said: “The kids love it, so the goal is to get the video to go viral, raise the profile of the school and become over subscribed. I firmly believe that HERO. have created a video that can achieve all this and we’ll see a return on our investment.”
HERO. are rolling out an initiative for schools across the UK to have their own bespoke videos.
Production Company: HERO.
Director: Mat Sunderland
DOP: Mat Sunderland
Producer: Helena Bullivant
Creative Director: Helena Bullivant
Drone Operator: Mat Sunderland
Artist: Earth, Wind & Fire
Music Clearance: Felt Music
Category: Corporate and social , Education