Hellmann's Canada Petition Aims to Give Canadians an Extra Day of Summer Grilling

With temperatures rising and the days getting longer, Canadians across the country are eager to fire up their grills. According to a recent survey, nearly two in three Canadians (64%) who grill wish they had an extra day of grilling. Let's face it, Canadians are ready to start spending more time outside; while the official start of the summer grilling season isn't until May 1st, Hellmann's has launched a petition to ignite the fire on BBQs across the country one day earlier this year. Introducing May 0, the proposed replacement of April 30th.

With May 0 you can get to the summer grilling season and the month of May even sooner!! Hellmann's Canada invites you to spread the word, light up your grills, and tell your friends that BBQ season is starting earlier this year. Join the movement here to shorten April by one day and replacing it with May 0 because, let's face it, Canada needs more May 0.

"May 0 is a new occasion that brings us one day closer to BBQ season, outdoor gatherings with friends and family, and delicious flavours," said Harsh Pant, senior brand manager for Hellmann's Canada. "For Canadians, grilling is an opportunity to bring the people you care about together, and we at Hellmann's feel the same; what better way to kick start the grilling season than starting a day early." Recent data shows that if given an extra day, 73% of Canadians who grill would spend the day bringing together those they care about while 81% agree that it is an opportunity to bring these people together. This sentiment is especially true amongst gen z (83%) and millennial (77%) Canadians.

No barbecue is complete without the bold and zesty flavours of summer, and of course Hellmann's mayonnaise. This summer, Canada's #1 mayonnaise brand1 is not only bringing an extra day of summer to Canadians with May 0, but they're also bringing the perfect new addition to their flavour line-up with the launch of Hellmann's Chipotle Mayo Sauce. The new condiment brings the same deliciously creamy taste Hellmann's is known for with the perfect smokey flavour and mild heat to spice up dishes all summer long.

Made in Canada, Hellmann's Chipotle Mayo Sauce contains no artificial flavours with real, simple ingredients including chipotle peppers that add a smokey and mild kick, complimented by sweet and zesty notes. This unique flavour profile is the perfect addition to summer grilling and can be used with any of Canadian's top five favourite foods to grill – burgers (74%), steak (63%), chicken (60%), hot dogs/wieners (52%) and sausages (46%).