Heineken UK Appoints Rajeev Sathyesh as Marketing Director

HEINEKEN UK has appointed Rajeev Sathyesh as UK marketing director after Michael Gillane secured a new role within HEINEKEN as director of commercial development, global brands, Europe.

Rajeev joins the UK team from HEINEKEN APAC where he did a similar role to Michael’s new position as director of commercial development, global brands, APAC.

Michael joined HEINEKEN UK in 2012 and became marketing director in 2020. During this time, he has successfully driven the acceleration of premium beer, developed HEINEKEN UK’s craft beer portfolio and led the launch of the famous Spanish beer brand from Sevilla, Cruzcampo.  

Rajeev joined HEINEKEN in February 2021 from Procter & Gamble, where he held a number of marketing and commercial positions across Asia, Europe, Americas and Africa. During his time at HEINEKEN, he has helped to transform the Heineken brand and business in APAC. His passion for creativity has seen the Heineken brand secure four Lions at the Cannes Festival in 2023 for the work done out of APAC.

Boudewijn Haarsma, managing director of HEINEKEN UK, says, “We thank Michael for his leadership and commitment in driving a world-class marketing team and wish him well in his new role. Rajeev brings with him considerable consumer goods experience from across the world and has a strong track record across many areas of the business.”

Rajeev Sathyesh says, “It is a huge privilege to lead the marketing team in the UK – I have admired the work of the team from a distance and am now very excited to be part of it.”