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Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So

Black Dog Films director Jamie Delaney spoofs one of the ad industry’s worst clichés in ‘Togetherness’ for Oasis

Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So

The new Oasis spot directed by Black Dog Films’ Jamie Delaney puts a light-hearted spin on a familiar advertising trend - the ‘social experiment ad’ that allows a representative, apparently randomly selected, cross-section of society to learn trite lessons about humanity and ‘togetherness’ through coming together over a brand via some bizarre challenge.
The measured, self-aware ad, created by agency The Corner, parodies the current desire of brands to align themselves with social movements, before it descends into double-ended slapstick tomfoolery.

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Creative Agency

Creative Agency: The Corner

Production Company

Production Company: Black Dog Films

Director: Jamie Delaney

DOP: Steven Ferguson

Producer: Sam Holmes

Stylist: Luci Ellis

Makeup Artist: Georgina Yates

Hair Stylist: Chris Long

Production Assistants: Holly Wolfers

2nd AD: Albertine Selvik

1st AD: Matt Lawson


Editor: Sara Faulkner

Post Production / VFX

Post Production Company: Envy

Colourist: Danny Wood

Producer: Sarah Antrobus

Category: Fruit juices , Soft drinks