#HavasPeepShow Offers Some Revealing Facts About Breast Cancer
With one week remaining for National Breast Cancer Awareness Month, ad agency Havas Chicago has unveiled a provocative new installation designed to extend awareness of the disease and raise funds for the cause.
Havas Chicago, which is located on a prominent corner of Grand Ave and Wabash in Chicago’s bustling River North neighborhood, next door to Eataly and across from the Nordstrom flagship store, has transformed its window-lined lobby into a full-fledged “Peep Show,” complete with flashing pink neon lights that beckon passers by to check out “TOPLESS GIRLS.”
Creative Agency: Havas Chicago
Category: Charity , Corporate and social