Havas New York is Standing With You in New Spot for Liberty

Havas New York is launching a new integrated campaign with Liberty Mutual that positions Liberty Mutual Insurance as your partner in alleviating life's worries. 

Building on last year's “Truth Tellers” campaign that dramatises the frustrations many people feel with their insurance companies, this next phase expands the storytelling with a new cast of characters and a new way to tell the stories.

One of the new messages, “Phone,” features teen drivers stranded with a flat tire who really could use Liberty’s 24-Hour Roadside Assistance service. In addition to TV, Liberty Mutual Insurance encourages viewers to skip the spot’s pre-roll and online versions in an fun way to help drive engagement. You can view the spot below:

Speaking to boomers, teen drivers and moms with kids, the full range of spots “Phone,” "Boat," and "Garage" all feature the company's newest tagline “Liberty Stands With You." 

The campaign broke in November with "Garage," but "Phone" (above) and "Boat" will start running in January 2017.