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Happy Finish Gives Trump's Wall a 360 Reality Check

Happy Finish, 1 year, 3 months ago

The company has launched a website where you can construct your own wall to see how much it would cost the US

Happy Finish Gives Trump's Wall a 360 Reality Check

It's been hard to avoid news about Donald Trump's border wall recently, as this wall that was once considered an outlandish election promise comes closer and closer to being a reality. But Happy Finish thinks that Donald is wrong on two fronts regarding his wall. Firstly, the cost: An MIT article that Happy Finish found projects the true cost of the wall at over $100 billon. Secondly, that this wall visually represents a country of pride and strength… But when you actually see what it looks like, it represents fear and regression.

This is where 360° visualisation & configuration tools come in. You can try for yourself here:

Happy Finish does this kind of thing for the automotive, private aviation, and real estate industries, amongst others. Before consumers spend money on large ticket items, they need to know how much something costs and what it will look like. They need to play with options and see how these affect the final outcome.

The company simulated the wall in 360° because they wanted to show how this visualisation technology can help consumers when making expensive purchasing decisions, and with this being such a contentious topic, they wanted to make sure that the US wasn't making a bad investment.

Happy Finish took some Google Street View screengrabs, created a wall configurator over the top and pulled in MIT’s cost projections. Users can design their own version of the wall and see how each element of their design will affect the final costs: Should it be constructed from reinforced steel or red brick? Should it be 30ft or 70ft tall? You can even add your own artwork or graffiti - you can see some of the designs people have created at the top of this email.

Daniel Cheetham, Chief Interactive Officer at Happy Finish, says "We hit upon the idea of leveraging our skills in making VR configuration tools to work on what started as a little bit of a fun in house project, bringing to life Trump’s planned Mexican border wall and using the data from an MIT Tech Review article to try and put a realistic price tag against it.

"It's great to see how many people have found our site useful and how much coverage it's been getting in the press around the world. We hope that it will help ensure President Trump and his peers make the right decision about how to (or indeed if to) progress with the Wall."

Production Company

Production Company: Happy Finish

Category: Corporate and social , Political

Genre: Apps , Digital , PR