Guru Chosen as Agency of Record for Clover Sonoma and Mamma Chia

San Francisco-based agency Guru, a purpose-driven creative agency, has been chosen as Agency of Record (AOR) for family-owned and operated dairy Clover Sonoma and organic chia-based food and beverage company Mamma Chia. Guru will serve as AOR for both companies, with responsibility for delivering creative work in the U.S., spanning brand activation, digital, broadcast and print.

Guru will be Mamma Chia’s first agency of record and they are already in the process of evolving all marketing activities and touchpoints including the website. They will be bringing Mamma Chia’s tagline "Seed Your Soul" to life with a vibrant, interactive digital experience to inspire and nurture fans. 

In addition to serving as Clover Sonoma’s agency of record, Guru is also developing the company’s ‘Clover Cares’ corporate social responsibility program. The program will manifest the brand’s existing social good initiatives through a broader approach, with the goals of elevating dairy and empowering future generations -- with an emphasis on educating communities that “it matters where your milk comes from.’ Additionally, Guru is slated to launch a pop-up “Milk Tasting Room” for the brand in their trendy San Francisco Hayes Valley space, allowing local consumers to come in and taste “milk country” and learn about the societal and health benefits of sustainable dairy farming. 

“We felt an instant like-mindedness with Guru and their belief in collaborating with brands that are a force for good, and not only bottom-line driven,” notes Clover Sonoma Director of Marketing Kristel Corsen. “The dedication to cause-driven marketing, combined with Jared’s extensive agency background and experience made them the natural choice for Clover’s agency of record.”

Having previously collaborated with Guru CEO and Founder Jared Levy in the philanthropy realm as members of the Social Venture Network, Mamma Chia CEO and Founder Janie Hoffman gravitated towards Guru’s movement-based ethos and dedication to working with brands that have social impact ingrained in their culture.  

“We selected Guru for their experience in the organic food and beverage category, their extensive digital expertise and their aligned social and philanthropic values,” notes Mamma Chia CEO Janie Hoffman. “We are excited to spread awareness of the magic of chia and reach consumers with positive messaging of how Mamma Chia products can empower them to live healthier, more energetic lives.”

Adds Levy Guru CEO Jared Levy, “These are exactly the kinds of conscious companies we want to help compete. They are pioneering new ways to elevate products in their verticals along with new ways to lead a triple bottom line company that cares about people and planet in addition to profit.”