Guinness ‘Clock’ Ad in ‘Made of More’ Campaign
The GUINNESS® team are delighted to announce the launch of ‘Clock’, the second TV advert within the ‘Made of More™’ campaign. Going live on the brand’s social media channels on 18th January, the new ad will subsequently air on TV and cinema from 24th January. The ad is supported by a significant £5.5m media spend in GB and €4M in Ireland.
The ad, created by advertising agency AMV BBDO and directed by Peter Thwaites from Gorgeous, cements the ‘Made of More™’ campaign via the metaphor of a clock that chooses not to settle for the ordinary but to do more and be more. Set in Eastern Europe in the 1890s, we see the clock control time for the benefit of the town’s inhabitants. First, it speeds up time to help a cobbler through his workload. Next, it turns back time to give a blacksmith a second chance to save his premises. Finally, it suspends time to make precious moments less momentary as a returning army arrives home.
Nick Britton, GUINNESS® Marketing Manager at Diageo, said: “‘Made of More’ is the single biggest GUINNESS® campaign to date, which kicked off in October 2012 with an ad entitled ‘Cloud’. We will continue to invest in GUINNESS® throughout 2013 to drive its point of difference versus other brands in the beer category, and we are confident that this latest instalment will drive even greater affinity with this truly iconic brand.”
Credits
Creative Agency: AMV BBDO
Creative Director: Dave Buchanan - Guinness ECD
Copywriter: TV: Alex Grieve
Art Director: TV: Adrian Rossi
Agency Planner: Senior planner: Tom White
Agency Account Man: MP: Michael Pring
BAD: Crispin Butler
AD: Amber Glenister
AM: Paddy Heaney
TV Producer: Olly Chapman
(Assistant: Holly Pienaar)
Media Agency: Carat
Media Planner: Ian Mcgrath (Ireland)
Matthew Jacobs (GB)
Production Company: Gorgeous
Director: Peter Thwaites
Production Co. Producer: Ciska Faulkner
Post-production Company: The Mill
Audio Post-production: Factory
Exposure (TV, Youtube etc): AV: TV, youtube, VOD, facebook
