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Creative

Groupon Owns The Experience This Christmas

The Marketing Standard, 3 days, 4 hours ago

The campaign was initially launched during the summer by O'Keefe Reinhard & Paul

Groupon Owns The Experience This Christmas

Groupon today announced the launch of the company's first-ever holiday TV campaign urging shoppers to "Gift the Experience" this season with exclusive gifts and experiences only available through Groupon. The ads are an extension of the ongoing "Own the Experience" campaign that launched over the summer by O’Keefe Reinhard & Paul.

Set to the spirited operatic Funiculi Funicula tune, lyrics highlight in sing-song tune the fun times Groupon makes possible such as “Paint night. Glass blowing. No-chip manicures. Steak night for him, massage for her,” and more. The holiday ad promoting local experiences ends with a promise: “With Groupon deals this year, I’m going to gift experience.”.

“We wanted to build from the tone we set when we launched the campaign earlier this year. Groupon Holiday gives us an opportunity to juxtapose our high-def, in-the-moment lifestyle footage against a humorous, lyrical take on the 19th century classic opera,” explained Matt Reinhard, Chief Creative Officer at OKRP.

The other holiday spot --"Gift"—which began running for Black Friday and will continue through early December, focuses on the products found on Groupon Goods. Some of these examples include: drones and GoPros, cookware from Rachael Ray and Vitamix blenders and apparel and sports equipment ranging from coats to skateboards.

“We’re excited about our new holiday campaign because it embraces what sets us apart from all other shopping destinations, which is that you can find the most popular products and amazing local experiences all in one place,” said Jon Wild, VP Marketing for North America, Groupon. “Whether it’s a yoga mat or a yoga class, concert tickets or a selfie-stick for the show, only Groupon has incredible deals on everything for all your holiday gifting needs.”

The ads will run in :15 and :30-second formats on networks and cable outlets including ABC, Fox, NBC, Bravo, Comedy Central, E!, Food Network, HGTV, Lifetime, TLC and USA. The multimillion-dollar campaign officially began last week and will run throughout the remainder of the holidays. Media for the campaign was placed by Blackwood Seven.

Category: Online retailers , Retail and restaurants

Genre: Digital