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Editors' Choice

Grey NY Gets Your Bathroom Ready for the Big Game with Febreeze

Grey , 1 month, 4 weeks ago

Editors' Choice: The hilarious film celebrates the phenomenon of the halftime #BathroomBreak

Grey NY Gets Your Bathroom Ready for the Big Game with Febreeze

Febreze, an Official Sponsor of the NFL, has unveiled its first-ever Super Bowl ad, "America's Halftime Bathroom Break."  Created by Grey New York, the spot is voiced-over by actress Kathryn Hahn and provides a humorous look at the always-anticipated Halftime #BathroomBreak - the phenomenon that occurs as millions of football and ad-loving fans rush to the bathroom in the minutes between the halftime whistle and the halftime show.  The 30-second spot will air in the second quarter of Super Bowl LI.

The brand also produced a longer-form film that depicts the unifying moment we encounter in both anticipation and celebration of the Halftime Bathroom Break on game day.  It tells the full Halftime #BathroomBreak story, and is based on a consumer-behavior driven insight that when the whistle blows, the Halftime Bathroom Break ensues.  In fact, more toilets are flushed between the second and third quarter of the Super Bowl than at any other time during the year.

You can check out the full film below:

The ad is conveniently timed to air just prior to America's mad dash to the can at halftime.  It is an extension of Febreze's brand new "Odor Odes" marketing campaign, also voice-over by Kathryn Hahn, which is centered on how the things we love the most, can also stink.

And you can check out the shorter 30-second spot below:

Creative Agency

Chief Creative Officer: Andreas Dahlqvist

Creative Director: Lance Parrish, Stephen Nathans

Copywriter: David Mattera, Cuanan Cronwright, Leo Barbosa

Executive Creative Director: Jeff Stamp, Leo Savage

Strategist: Toni Dawkins

Account Director: Kelly Norris

Associate Creative Directors: Patrick Conlon, Will Gardner

Group Account Director: Rick Reilly, Mercedes Campos

Creative Agency: Grey New York

Strategy Director: Justine Feron

Account Executive: Stephen Koepp

Project Director: Hank Romero

Account Supervisor: Tim Carpenter

Assistant Account Executive: Hannah Byrne

Offline

Producer: Brad Wood, Frankie Elster

Head of Production: Jen Sienkwicz

Executive Producer: Sarah Roebuck

Editor: Joe Guest

Edit Company: Final Cut

Edit Assistant: Dan Berk, Kit Wells

Post Production / VFX

VFX Supervisor: Dirk Greene

Telecine: Color Collective

Producer: Alek Rost

Post Production House: Significant Others

Creative Director: Dirk Greene

Production Company

Production Company: Knucklehead

Producers: Francis Mildway-White

President: Tim Katz / Matthew Brown

Head of Production: James McPherson

Executive Producer: Cathleen Kisich

Category: Air Fresheners , Home

Genre: Comedy , PR