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Grey London's First Campaign For Birds Eye Is Beautiful And Emotive

The new spot for the iconic British brand was directed by Marcus Söderlund

Grey London's First Campaign For Birds Eye Is Beautiful And Emotive

Grey London has released their first campaign for iconic British brand Birds Eye, and the first for its peas range in five years. Cinematic and emotive, the premise is simple: to highlight the amount of love and care that goes into growing every single little pea. 

The launch of this film forms part of Birds Eye’s shift in its marketing strategy to tap into the latent love that consumers have for its iconic products. It was directed by Marcus Söderlund and features a bespoke soundtrack – Let There be Light – by composer Joseph Alexander. 

You can check out the new spot below:

Creative Agency

Producer: Elaine Coyle

Planning Director: Amelia Redding

Group Creative Director: Sue Higgs

Executive Producer: Emma Fasson

Executive Creative Directors: Dom Goldman / Vicki Maguire

Creative Director: Andy Lockley / Matt Doman

Creative Agency: Grey London

Copywriter: Pete Gatley

Account Management: Jeremy Pyne / Camilla Ashenhurst / Ryan Lacey / Fay Taylor

Music and Sound

Music Agency: Wake The Town

Composer: Joseph Alexander


Editor: Thomas Grove Carter

Edit Company: TRIM

Post Production / VFX

Producer: Josh Robinson

Post Production House: Electric Theatre Collective

Colourist: Lewis Crossfield

Production Company

Production Company: Academy Films

Producer: Medb Riordan

DOP: Daniel Takács

Director: Marcus Söderlund

Category: Food , Savoury

Genre: Digital , Music performance , PR , People