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Grey London's First Campaign For Birds Eye Is Beautiful And Emotive

The new spot for the iconic British brand was directed by Marcus Söderlund

Grey London's First Campaign For Birds Eye Is Beautiful And Emotive

Grey London has released their first campaign for iconic British brand Birds Eye, and the first for its peas range in five years. Cinematic and emotive, the premise is simple: to highlight the amount of love and care that goes into growing every single little pea. 

The launch of this film forms part of Birds Eye’s shift in its marketing strategy to tap into the latent love that consumers have for its iconic products. It was directed by Marcus Söderlund and features a bespoke soundtrack – Let There be Light – by composer Joseph Alexander. 

You can check out the new spot below:

Creative Agency

Creative Agency: Grey London

Creative Director: Andy Lockley / Matt Doman

Copywriter: Pete Gatley

Producer: Elaine Coyle

Group Creative Director: Sue Higgs

Executive Producer: Emma Fasson

Executive Creative Directors: Dom Goldman / Vicki Maguire

Account Management: Jeremy Pyne / Camilla Ashenhurst / Ryan Lacey / Fay Taylor

Planning Director: Amelia Redding

Production Company

Production Company: Academy Films

Director: Marcus Söderlund

DOP: Daniel Takács

Producer: Medb Riordan


Edit Company: TRIM

Editor: Thomas Grove Carter

Post Production / VFX

Post Production Company: Electric Theatre Collective

Colourist: Lewis Crossfield

Producer: Josh Robinson


Composer: Joseph Alexander

Music Agency: Wake The Town

Category: Food , Savoury

Genre: Digital , Music performance , PR , People