Grey Japan Launch Interactive Map

15/01/2013

lbbonline.com

ADD TO COLLECTION

15/01/2013

Labyrinthine Tokyo streets de-mystified in playful map movie

Grey Group Japan’s office has unfortunately been known for its complex accessibility. So we have made it our mission to help first-time visitors navigate and learn their way towards the Grey office in an entertaining manner – result: Interactive Access Map Movie centered on a love story, called “Going Grey”. A man from New York, unfamiliar with the streets of Japan, embarks on a journey from Ebisu station to meet his girlfriend at Grey office. The user needs to guide him through the streets and alleys, by using the keyboard arrow keys to direct his movements. His girlfriend’s playful hints appear as she talks to him over the phone. If he gets lost along the way, something happens to inform him. Users learn the way like a game. As they play, information around the area also appear on the screen. And hints of the route are also hidden in the linked Facebook and Googlemap.

So will he be able to find the way? http://www.greyspecial.com/map/

Agency: Grey Group Japan

Date of release: 25th November 2012

Credits:

Agency: Grey Group Japan

Creative Director: Yasuhito Imai (Grey)

Art Director: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda (Grey)

Film Produced, Directed & Edited: Yasuyuki Kubota

Cinematography: Sebastian Mayer

Music: TOWA TEI

Web Director: Jun Ino (FORMES Inc.)

Technical Director: Ryotaro Nakano (FORMESInc.)