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Creative

Greenpeople Launches New Water Bottles That Highlight Just How Much We Waste

Cheil Brazil devises the campaign set to commence on World Water Day

Greenpeople Launches New Water Bottles That Highlight Just How Much We Waste

Greenpeople, the organic pressed juices brand, has launched a new range of water bottles that, instead of using litres or millilitres, measure the contents by daily activities that can waste water, from brushing your teeth to showering.

The bottles, which were devised by Cheil Brazil, are launching on World Water Day (Friday March 22) and aim to alert people about the dangers of wasting water.

The bottles will be sent to influencers related to wellness, design and environment – and will be distributed for free during World Water Day in Greenpeople stores in both Rio de Janeiro and Sao Paulo in Brazil.


"Greenpeople has sustainability in its DNA and we are super excited to contribute to a legacy that will go beyond a healthy diet. That’s why we are launching Waste Measures, to surprise and engage people so they can make little changes in their daily life, that will have a huge impact" says Bianca Laufer, Greenpeople founder.

Claudio Lima, CCO, at Cheil LATAM said: “By creating this new unity of measurement, we'll make people realize exactly how much water they waste daily, even if it's for a few seconds.”
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Client

Advertiser: Greenpeople

Post Production / VFX

Post Production Company: Marina Moreno

Editing House: 7Filmes

VFX: 7Filmes

Colour Company: 7Filmes

Production Company

Production Company: 7 FILMES

Director: Gugu Seppi

Executive Producer: Chico Oliveira

DOP: Otimar Pacciato

Other

Production: Special Glass (Bottle production company), Pmaise (Bottle boxes company)

Account Team: Carlos Miaira / Rina Miaira / Joaquim Barbosa / Silvio Damas

Creative Agency

Creative Agency: Cheil Brasil

Chief Creative Officer: Cláudio Lima

Creative Director: Ricardo Miller, Fábio Baraldi, Ronaldo Jardim

Copywriter: Marcio Bittencourt

Art Director: Victor Ferreira

Strategist: Paula Queiroz

Producer: Luzia Oliveira, Cristiane Marinari

Managing Director: Evandro Guimarães

Account: Enya Café

Media: Fabíola Sidorenko

Project Manager: Evandro Guimarães

Client Approval: Bianca Laufer

Graphic Production: Luciano Carvalho

Category: Corporate, Social and PSAs , Environment