Gravity Road Belvita Film Ranked Most Emotionally Engaging
The ad came out as the most successful in System1 poll of 56,400 consumers
Gravity Road’s ad for Belvita, ‘Next Stop: Good Mornings’, has been ranked as the most emotionally engaging spot of the year in a new poll by research firm System1, which listed the 10 most emotionally engaging spots of the year—based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers.
System1 stated on its website: “Our first UK Feelmore50 winner, an online-only spot from health food brand Belvita, plays amusingly on two well-known parts of the British national character. First our glumness, and second our pathological fear of interacting with strangers on public transport. To get Brits on a train carriage laughing and joking is quite a feat. This ‘candid camera’ style of advertising has often created emotional winners – seeing people feel an emotion (happiness) triggers that emotion in the viewer. Basing the ad on the “saddest day of the year” concept creates a story arc of sorts, but mainly “Next Stop Good Mornings” succeeds because of its delightful central character, who brings the brand’s core promise – making your mornings better – to tangible life.”
Mark Boyd, Founder at Gravity Road, said: "The challenge with most work on the internet these days is it is just more ‘stuff’? It's great to see people engage with a brand film that was designed to do just that. It is designed for that moment and medium”