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Awards and Events

Gravity Road Belvita Film Ranked Most Emotionally Engaging

The ad came out as the most successful in System1 poll of 56,400 consumers

Gravity Road Belvita Film Ranked Most Emotionally Engaging

Gravity Road’s ad for Belvita, ‘Next Stop: Good Mornings’, has been ranked as the most emotionally engaging spot of the year in a new poll by research firm System1, which listed the 10 most emotionally engaging spots of the year—based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers.

System1 stated on its website: “Our first UK Feelmore50 winner, an online-only spot from health food brand Belvita, plays amusingly on two well-known parts of the British national character. First our glumness, and second our pathological fear of interacting with strangers on public transport. To get Brits on a train carriage laughing and joking is quite a feat. This ‘candid camera’ style of advertising has often created emotional winners – seeing people feel an emotion (happiness) triggers that emotion in the viewer. Basing the ad on the “saddest day of the year” concept creates a story arc of sorts, but mainly “Next Stop Good Mornings” succeeds because of its delightful central character, who brings the brand’s core promise – making your mornings better – to tangible life.”

Mark Boyd, Founder at Gravity Road, said: "The challenge with most work on the internet these days is it is just more ‘stuff’? It's great to see people engage with a brand film that was designed to do just that. It is designed for that moment and medium”


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