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Graphic Prints by VectorB//McCann Promote Benefits of Mexican Bakery ‘Bimbo’

McCann LATAM, 3 months, 2 weeks ago

Specific effects of each bread product displayed in highly visual campaign

Graphic Prints by VectorB//McCann Promote Benefits of Mexican Bakery ‘Bimbo’

Bimbo is the largest Mexican bakery in the world and within its portfolio of products there are different bread specialities, each serving a specific benefit. 

Created by VectorB//McCann Mexico, ‘Slice by Slice’ shows a series of graphic pieces with a visual resource communicating the action and reaction of the benefits associated with each type of bread.

The campaign promotes the varieties of Plain White Bread, Double Fiber and Multigrain, and will be displayed as print ads, OOH and digital.


Brand: Bimbo Company

Creative Agency

General Manager: Juan Arteaga

Executive Creative Director: Liliam Córdoba

Creative Director: Gabriela Paredes (Team), Mario Carbajal, Carlos Terán

Creative Agency: VectorB//McCann

Art Director: Eduardo Guerrero

Illustrator: Eduardo Guerrero

Category: Bread , Food

Genre: Print