Grant Thornton Taps gyro as Agency of Record

Grant Thornton LLP, a leading independent tax, audit and advisory firm headquartered in Chicago, has selected gyro Chicago as its agency of record.

 

gyro is responsible for developing and launching a new brand campaign, creative platform and multichannel media plan. Services will focus on an integrated campaign aimed at driving awareness and consideration, including content marketing, digital media, and broadcast.

 

John Harmeling, chief marketing officer of Grant Thornton, said: “In an industry sometimes viewed as commoditised, we have placed big bets on culture, technology, and people – and it has begun to pay off, with record growth, earnings, employee retention, and reinvestments in the firm. Bringing that to life was a core tenet and challenge of the firm’s new marketing strategy – one that has aimed to break the industry’s mould and create brand permission in a congested market.”

 

Mike Hensley, president of gyro Chicago, said: “Grant Thornton has the opportunity to redefine its category on its own terms. By dialling up what is humanly relevant about the business, the brand and its people, we know that there will be nothing but tremendous success on the horizon.”