Goodfellas Singapore’s Anti Drink Driving Ad

For years, motorists have been warned against drinking and driving. While this is good advice, people continue to drive home after drinking because they would rather take the risk of getting caught than leave their cars behind. With this in mind, we believe that there is a great opportunity to inculcate the habit of not driving to drink.  Because when you don’t drive to drink, you’ll never drink and drive. The TV spot shows drinkers performing several actions to avoid getting caught for drink driving.

 

 

Credits

 

Agency: Goodfellas.

Client: Singapore Traffic Police / STCars.

CD/Writer: Patrick Low

Art Director: C.K. Guay

Account Director: James Lim

Production House: Salt Films

Director: Elgin Ho

DOP: Gerald Stahlmann

Executive Producer: Koh Say Chong

Producer: Michelle Tan

Editor: Gerald Stahlmann

Sound Design: Neon Sound