Golden Drum 2016 Grands Prix Showcase
Golden Drum 2016 winners were announced last week. Check out this round up of all of the campaigns that were awarded Grand Prix. In addition to the below, McCann Worldgroup was awarded the Golden Net Award for the most successful agency network, and Publicis Romania / Publicis One was awarded the Golden Rose Award for the most successful agency.
FILM
Valio - ‘A tribute to the one and only Lenny Kilmister’
Agency: hasan & partners, Helsinki
PRESS
Forbes - ‘Billionaires’
Agency: Y&R, Prague
OUT OF HOME
BMW Group Austria - ‘Animal Detecting Billboards’
Agency: Demner, Merlicek & Bergmann, Vienna
RADIO
Radio XXI - ‘Go Mono’
Agency: McCann Worldgroup, Romania
DIRECT
and
INTEGRATED
Carlsberg Serbia - ‘Lav Popcorn’
Agency: McCann Worldgroup, Belgrade
(This also won the Bronze Drum Adriatic Award in the Best Piece section and the Silver Drum Adriatic Award in the Best Practice section.)
DESIGN
Ural Music Night - ‘Listen to me’
Agency: Voskhod, Moscow
DIGITAL
Jamnica - ‘Wing of love’
Agency: Imago Ogilvy, Zagreb
(This also won the Silver Drum Adriatic Award in the Best Piece section.)
MOBILE
and
ACTIVATION PROGRAMME
Deutsche Telekom - ‘Sea Hero Quest’
Agency: Saatchi & Saatchi, Macedonia / Publicis One
(This also won the Golden Drum Adriatic Award in the Best Piece section and the Golden Drum Adriatic Award in the Best Practice section.)
BRANDED CONTENT
IKEA - ‘Big Brother Unboxing’
Agency: McCann Worldgroup, Tel Aviv
PUBLIC RELATIONS
ARCUB - ‘Bernie Speed Test’
Agency: Publicis, Romania / Publicis One
MEDIA
OPPO - ‘Back Home Screens’
Agency: Publicis, Romania / Publicis One
CAPTURE (USE) OF LOCAL SPIRIT
Google Russia - ‘Alive Memory’
Agency: Friends, Moscow
GOOD CAUSE
Kafa - ‘Legally Bride’
Agency: Leo Burnett, Beirut
