Go Back To School With Don't Panic's New Campaign For Save the Children
The new video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.
The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16
The overriding message is that no matter where they are from, all children should have the opportunity to have an education – and the chance to realise their potential.
The campaign will be released on Facebook, Instagram and Twitter, and will target young and midlife families with kids starting or going back to school in the UK.
Advertiser: Save the Children
Creative Agency: Don’t Panic
Account Executive: Gabriel Mathews
Project Manager: Nisha Mullea
Senior Creative: George McCallum
Account Manager: Nisha Mullea
Production Company: Great Guns
Director: Josh Trigg
Producer: Tim Francis
Art Director : Jess Elcock
Production Assistant: Stacey Arthur