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Creative

Gillette's New Venus Campaign Spotlights Women Who Defy The Norm

Film developed by Grey New York showcases the natural beauty of all kinds of women

Gillette's New Venus Campaign Spotlights Women Who Defy The Norm

Gillette’s Venus line of razors and shaving products for women is launching a new campaign, “My Skin, My Way” from Grey New York.

The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001.

The message is that there is no one way to have beautiful skin or to show it.  The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment and a diverse array of contemporary women are pictured.

In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.” 

The new campaign will include broadcast commercials as well as online and in-store advertising.

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Client

Advertiser: Procter & Gamble/Gillette Venus

VP: VP Account Director: Zoe Urquhart

Creative Agency

Creative Agency: Grey New York

Art Director: Susannah Knox

Chief Creative Officer: John Patroulis/Jeff Stamp

Group Creative Director: Javier Bonilla

Senior Copywriter: Priscilla Cutri

Head of Integrated Production: Townhouse SVP, Head of Integrated Production: Tania Salter

Chief Production Officer: Townhouse Chief Production Officer, North America: James McPherson

Associate Creative Director: Associate Creative Director/Art: Jennifer Donatelli Associate Creative Director/Copy: Amy Lieberthal

Global Group Planning Director: Suzanne Ayello (EVP)

Executive Integrated Producer: Townhouse VP, Executive Integrated Producer: Keira Rosenthal

Music Producer: Townhouse Music Producer: Kurt Steinke

Senior Strategist: Anna Gerz

Integrated Producer: Townhouse Integrated Producer: Lauren Gordon/Townhouse Associate Integrated Producer: Jeremy Lewis

Production Company

Production Company: Sweetshop

Production Agency: Townhouse

Head of Production: Carolyn Pedrossian

Managing Director: Laura Thoel

Offline

Edit Company: Bandit Editorial

Editor: Heather Danosky

Edit: Editorial Producer: Valerie Iorio

Post Production / VFX

DOP: Jordi Planell

Director: Kathi Prosser

Other

Music Production: Heavy Duty

Talent Acquisition

Talent: Bianca Schonhofer Dae Campbell Debi Payumo Maia Cervellin Maia Redenbach Ximena Calleros Rios Taiene Martins Naomi Drake