Gillette's New Venus Campaign Spotlights Women Who Defy The Norm
Gillette’s Venus line of razors and shaving products for women is launching a new campaign, “My Skin, My Way” from Grey New York.
The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001.
The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment and a diverse array of contemporary women are pictured.
In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”
The new campaign will include broadcast commercials as well as online and in-store advertising.
Advertiser: Procter & Gamble/Gillette Venus
VP: VP Account Director: Zoe Urquhart
Creative Agency: Grey New York
Art Director: Susannah Knox
Chief Creative Officer: John Patroulis/Jeff Stamp
Group Creative Director: Javier Bonilla
Senior Copywriter: Priscilla Cutri
Head of Integrated Production: Townhouse SVP, Head of Integrated Production: Tania Salter
Chief Production Officer: Townhouse Chief Production Officer, North America: James McPherson
Associate Creative Director: Associate Creative Director/Art: Jennifer Donatelli Associate Creative Director/Copy: Amy Lieberthal
Global Group Planning Director: Suzanne Ayello (EVP)
Executive Integrated Producer: Townhouse VP, Executive Integrated Producer: Keira Rosenthal
Music Producer: Townhouse Music Producer: Kurt Steinke
Senior Strategist: Anna Gerz
Integrated Producer: Townhouse Integrated Producer: Lauren Gordon/Townhouse Associate Integrated Producer: Jeremy Lewis
Production Company: Sweetshop
Production Agency: Townhouse
Head of Production: Carolyn Pedrossian
Managing Director: Laura Thoel
Edit Company: Bandit Editorial
Editor: Heather Danosky
Edit: Editorial Producer: Valerie Iorio
Post Production / VFX
DOP: Jordi Planell
Director: Kathi Prosser
Music Production: Heavy Duty
Talent: Bianca Schonhofer Dae Campbell Debi Payumo Maia Cervellin Maia Redenbach Ximena Calleros Rios Taiene Martins Naomi Drake