Get Enrolled in The College Football Football College with Droga5's Hilarious Dos Equis Campaign

This year, Dos Equis and Droga5 are launching an online school called College Football Football College, and enlisted former teammates Martellus Bennett and “smoking” Jay Cutler, along with ESPN analyst Katie Nolan to help promote it.

The college features a full thirty minute course taught by John U. Bacon (which you can find here), an author and instructor who’s been teaching football at a college level for over ten years. Viewers who log onto https://edu.dosequis.com/ can take the course, the final exam, and share their results online for bragging rights. 

You can check out the first trailer, 'Interview', below:

Since 2016, Dos Equis has been the Official Beer Sponsor of the College Football Playoff. With its 2019 campaign, Dos Equis is setting out to prove their credibility by helping fans increase their own credibility and giving them a chance to earn an actual football-watching degree.

Check out another spot from the campaign below:

That’s right, Dos Equis is launching an online school called College Football Football College and enlisted former teammates Martellus Bennett, “smoking” Jay Cutler, and ESPN analyst Katie Nolan to help us promote it. What’s more, they worked with author and educator John U. Bacon, the man who literally wrote the book (eight of them, actually) on college football, to create a highly informative, ten lesson, thirty minute class in college football taught by Mr. Bacon himself.

If students pass a rigorous final exam, they can earn an actual football-watching degree that will help them win any football-related argument with friends. Along with a chance to travel to the College Football Playoff National Championships. 

That’s right, it’s an actual school where you can earn a degree in your favorite sport, all without having to leave the house or put down your Dos Equis. 

Students can earn their certificate by taking the online final exam, which consists of 12 questions that will test the knowledge of even the most diehard fans of the sport. Fans can share their results and throughout the campaign and will use aggregated data comparing the performance of fans across the country to further stoke the competitive nature of fandom.