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Creative

Get Enrolled in The College Football Football College with Droga5's Hilarious Dos Equis Campaign

As part of the campaign, you can earn an actual football-watching degree, along with the chance to travel to the College Football Playoff National Championships

Get Enrolled in The College Football Football College with Droga5's Hilarious Dos Equis Campaign

This year, Dos Equis and Droga5 are launching an online school called College Football Football College, and enlisted former teammates Martellus Bennett and “smoking” Jay Cutler, along with ESPN analyst Katie Nolan to help promote it.

The college features a full thirty minute course taught by John U. Bacon (which you can find here), an author and instructor who’s been teaching football at a college level for over ten years. Viewers who log onto https://edu.dosequis.com/ can take the course, the final exam, and share their results online for bragging rights. 

You can check out the first trailer, 'Interview', below:

Since 2016, Dos Equis has been the Official Beer Sponsor of the College Football Playoff. With its 2019 campaign, Dos Equis is setting out to prove their credibility by helping fans increase their own credibility and giving them a chance to earn an actual football-watching degree.

Check out another spot from the campaign below:

That’s right, Dos Equis is launching an online school called College Football Football College and enlisted former teammates Martellus Bennett, “smoking” Jay Cutler, and ESPN analyst Katie Nolan to help us promote it. What’s more, they worked with author and educator John U. Bacon, the man who literally wrote the book (eight of them, actually) on college football, to create a highly informative, ten lesson, thirty minute class in college football taught by Mr. Bacon himself.

If students pass a rigorous final exam, they can earn an actual football-watching degree that will help them win any football-related argument with friends. Along with a chance to travel to the College Football Playoff National Championships. 

That’s right, it’s an actual school where you can earn a degree in your favorite sport, all without having to leave the house or put down your Dos Equis. 

Students can earn their certificate by taking the online final exam, which consists of 12 questions that will test the knowledge of even the most diehard fans of the sport. Fans can share their results and throughout the campaign and will use aggregated data comparing the performance of fans across the country to further stoke the competitive nature of fandom.

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CREDITS

Client: Heineken USA

Brand: Dos Equis

Campaign: Dos Equis College Football Football College

Title: Dos Equis College Football Football College

Launch Date: August 24, 2019

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Neil Heymann

Executive Creative Director: Scott Bell

Creative Director: Ryan Raab

Copywriter: Martellus Bennett

Senior Copywriter: Jordan Dodson

Senior Art Director: Vignesh Seshadri

Junior Copywriter: James Gross

Junior Art Director: Gianna D’Amico

Group Design Director: Devin Croda

Design Director: Victor Hu

Group Experience Design Director: Craig Wong

Senior Business Affairs Manager: Whitney Vose

Chief Creation Officer: Sally-Ann Dale

Director of Film Production: Jesse Brihn

Co-Director of Interactive Production: Justin Durazzo

Executive Producer, Film: Dave Stephenson

Senior Producer, Film: Scott Sitman

Producer, Film: Stephanie Hill

Producer, Media: Aaron Matys

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Harry Román-Torres

Strategy Director: Nick Mashmeyer

Head of Communications Strategy: Dean Challis

Group Communications Strategy Director: Yan Wang

Senior Communications Strategist: Kevin Wilkerson

Group Account Director: Alex Woods

Account Director: Celeste Pulman

Account Supervisor: Tori Tessalone

Account Supervisor: Andrew Gaveranic

Account Manager: Kenzie Grubbs

Associate Account Manager: Laura Gonzalez

Project Manager: Joe Watana

Client: Heineken USA - Dos Equis

Heineken USA CMO: Jonnie Cahill

Vice President, Marketing Mexican Brands: Alison Payne

Dos Equis Sr. Brand Director: Ligia Patrocinio

Dos Equis Brand Director: Karla Flores

Dos Equis Brand Manager: Edith Llerena

Corporate Communications and Brand PR Manager: Thomas Hunt

Production Company Arts & Sciences Director: Adam & Dave

DOP: Toby Irwin

Executive Producer: John Benson

Producer: Patrick Harris

Editorial: Mackcut

Editor: Ryan Steele

Assistant Editor: Devon Flint

Executive Producer: Gina Pagano

Producer: Margarita Mutuc

Post Production: Taylor James

Executive Producer: Tara Maloney

Producers: Kate Johnson & Cuyler Mitchell

Creative Director: Yoon Deok Jang

Flame Artist: Matt Stroub

Flame Artist: Dino Tsaousis

Quality Control Engineer: Dan Purcell

Quality Control Engineer: Remy Lexington

Music APM: Sound Mackcut

Mixer: Sam Shaffer

Digital Production Company: Second Child

Managing Director: Scott Chinn

Head Engineer: Rob Adams

Producer: Madison Goldberg

Category: Alcoholic Beverages , Beers