Geometry Global Promotes Pietro Leone to Global COO of Geometry Intelligence

Effective from June 1st, Geometry Global EMEA CEO, Pietro Leone (pictured left), is promoted to the newly created role of global Chief Operating Officer, Geometry Global Intelligence, the agency’s consultancy offering. Pietro spearheaded Geometry Global Intelligence across EMEA and is now charged to scale up and roll it out globally. In addition, Pietro will lead several global accounts at a moment when the agency is growing multiple global clients. Pietro continues to report to global CEO, Steve Harding. 

“Pietro has played a key role at Geometry from the very beginning as CEO of the EMEA region. He has been a cornerstone of the business leadership, a defender of our unique way of working, and a strong client partner,” said Steve Harding.  “We are working hard to expand the footprint of our global clients and build our capabilities around the world, so I am delighted that Pietro will now be able to devote his attention to this. This will be very good for us and for our clients.”

Pietro Leone commented, “Geometry EMEA is a richly vibrant region and I am incredibly proud of the team and all our achievements. Now, after over 20 years in different regional roles, I am looking forward to new challenges, working with our global team, and, bringing Geometry Intelligence to the global market to help brands and businesses build growth.” 

Geometry Global has also appointed Claus Adams (pictured right) as the new Chief Executive Officer of the Europe, Middle East and Africa (EMEA) region, effective June 1st, who joins from Cheil where he was formerly Senior Vice President, Cheil DACH. He will also report to Steve Harding.

Global CEO Steve Harding welcomed Claus to the team saying, “Claus brings over 20 years’ experience building, transforming and growing blue chip agencies and brands, while inspiring teams to achieve a shared vision. He has worked in Western and Eastern Europe and the Middle East, championing creativity and advocating solutions at the intersection of strategy, content and technology. I am delighted that he is joining Geometry.” 

Claus Adams said, “I am thrilled to be joining Geometry Global, a company that really has a unique way of working and is, I believe, at the forefront of major changes in our industry. Their approach to solving the complex problems that brands face, their understanding of human behaviour and how to impact it, and their focus on driving conversion, are all extremely attractive to clients. I look forward to helping Geometry achieve its vision in the EMEA region.”

Claus has been with Cheil for four years. From 2013 to 2015, he was Chief Operating Officer/SVP Central Eastern Europe (CEE) – based in Vienna – where his remit was to restructure and grow the CEE network regional footprint and build digital capability. In 2015 he became Senior Vice President, Cheil DACH in Düsseldorf where he led the “Digital Transformation/Innovation“ office and business development.

From 2002 to 2013, Claus worked at OgilvyAction, now merged with Geometry. For the first six years he was Managing Director, appointed to launch OgilvyPromotions in Germany. From 2008 to 2013, he worked with Memac Ogilvy & Mather (Dubai) as Regional Director charged with setting up the unit in the Middle East and North Africa.

Claus’ first nine years of his career saw him fast-track at McCann-Erickson, BBDO and boutique agency N.E.N.O.