Geometry Bucharest's Social Media Style Experiment

Ah that eternal question. How do you get more followers on Instagram? Geometry Bucharest may have the answer after they launched a secret social media experiment with their client Baneasa Shopping City.

With the winter sales approaching, they wanted to find out whether experimenting with one’s wardrobe might boost online popularity.  Or are like-hungry fashionistas better to pick one iconic look and stick with it?

So like any good style scientist they set up an experiment. They set up two characters - Alexa and David - on Instagram, each with two Instagram accounts each, one featuring a variety of fashion looks and the other revolving around one look.

Over 30 days, more than 80 different outfits and 742 photos the team built parallel Instagram accounts. Same characters, same locations, but different outfits, in order to answer the same old question: should you keep a constant style or try something new every day?

For a month, people decided what they preferred, all without knowing they were involved in a fashion experiment that would then make the headlines for the brand's ATL Winter Sales campaign.

The results? Apparently people who experiment with more outfits have twice the number of followers on Instagram and 55% more likes than those who display a constant fashion style.