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Generosity Gets Rewarded With Free Tickets in Stockholm, 1 year, 3 months ago

Performers from the Folkoperan festival posed as beggars as part of an innovative campaign

Generosity Gets Rewarded With Free Tickets in Stockholm

Folkoperan is an opera house in Stockholm, which illustrates how exposed groups are ignored in our society. To highlight the problem Folkoperan chose to let their participants give away 100 desired tickets for free.

On the morning of the 21st of January, several of the EU citizens performing in the show wrote signs about their performance and that they had free tickets to give away. They stood where you would expect to find them; by the subway, outside the grocery store and on many other of Stockholm’s busiest locations.

The whole day they tried to get the attention of the people of Stockholm. Thousands passed by and ignored the message. Not until 12 hours later, one person stopped and read the sign – finally 2 tickets could be given away. The activity was documented with hidden camera.

- We wanted to do something that would make people aware of the problem. In God Disguised we want to give people a chance to see and get to know the people we have made invisible in our society, says Mellika Melouani Melani, Artistic Director at Folkoperan.

God Disguised (Förklädd gud) is a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. In Folkoperan’s version the famous Swedish artists Lill Lindfors, Björn Kjellman och Astrid Assefa serve as reciters. On the stage EU citizens tell the story of their lives and the unique talent of the virtuoso accordionist Lelo Nikas combines with Lars-Erik Larsson’s beloved music.

The premiere of God Disguised is on the 15th of February and the show will run until the 26th of March 2017.  


Advertiser: Folkoperan

Category: Corporate and social , Social

Genre: Digital , PR , People