Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Gay Teens Struggle Between Identity and Conformity in This Emotional PSA

Press Kitchen, 1 week, 3 days ago

Non-profit Mythic Bridge aims to put youth behind the camera to 'Change the Script' on LGBTQ issues

Gay Teens Struggle Between Identity and Conformity in This Emotional PSA

Two gay teens grasp for a safe place to embrace their identity among peers in the new PSA “Love” for NYC-based non-profit Mythic Bridge. The powerful PSA, directed by Backyard’s  Xander, is a continuation of the “Change the Script” campaign from creative agencies Rabbit, Rabbit & Partners and Happy United. The spot depicts the timidness and innocence of budding young love in contrast with the distress and confusion of being an outlier as two teen girls contend with the pull of their heads vs. their hearts. The piece takes a meta approach to peer into Mythic Bridge’s youth filmmaking workshops, showing the girls leaning in for a kiss and cutting to a film set of teens working with mentors to bring these timely and underrepresented issues to light.

Mythic Bridge, with co-founders Gage Cass Woodle and Donald Klein, is a non-profit that uses the transformative power of filmmaking to enable at-risk youth to actualize their potential. The campaign will support Mythic Bridge’s LGBTQ filmmaking workshops through a Kickstarter campaign. This programming creates a supportive community for LGBTQ youth and their straight peers to safely express themselves, uncovering personal experiences and transforming them into narrative storytelling. 

Having launched with an impactful PSA on the prevalence of suicide attempts among gay teens, the campaign continues to leverage storytelling to raise awareness, while simultaneously providing a constructive outlet for personal struggles. The PSA brings to light the issue that 64% of LGBTQ youth feel unsafe at school due to their sexual orientation*. Xander™ directed the spot and also served as a mentor on set, enacting the mission of the non-profit, while also crafting narratives to help spread their message. 

Advertiser

Advertiser: Mythic Bridge

Creative Agency

Executive Creative Director: Jane Keller/Brian Lightbody

Creative Agency: Happy United/Rabbit, Rabbit & Partners

Writer: Kate Lummus

Music and Sound

Sound Design: Andy Green

Producer: Giovonni Lobato

Executive Producer: Ross Hopman

Creative Director: Jack Livesey

Composer: Brad Fischer

Music Agency: duotone Audio Post

Managing Director: David Leinheardt

Offline

Producer: Francesca Capua

Executive Producer: Joni Williamson

Editor: Heidi Black

Edit Company: Whitehouse

Post Production / VFX

Producer: Devon Irete

Post Production House: Carbon FX

Flame Artists: Jim Gomez

Executive Producer: Matthew McManus

Colourist: COMPANY 3

Production Company

Production Company: Backyard

Producer: Josh Jupiter

Director: Xander

Casting Director: Erica Palgon

Genre: Dialogue , Digital , PR , People , Storytelling