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Frozen Ken Jeong Patiently Waits for the Perfect Wing in Popeyes' Super Bowl Ad

07/02/2024
Advertising Agency
Durham, United States
380
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The advertisement was created with McKinney and was directed by MTV Video Music and Grammy Award Winner Calmatic

Popeyes® has unveiled its first-ever Super Bowl commercial featuring actor, writer, and comedian Ken Jeong trying the famous brands’ new Wings for the first time.

The funny commercial is based on Ken, who cryogenically froze himself 52 years ago waiting for the best-ever wing to be created. Ken is unfrozen to discover Popeyes has permanently launched Wings in five delicious flavours – along with many other changes from 52 years ago, including drones, driverless cars, scooters, and new breeds of doodle dogs.

The advertisement was created by Popeyes in partnership with its creative agency, McKinney, and was directed by filmmaker and MTV Video Music and Grammy Award Winner Calmatic, who is well known for directing movies like House Party and White Men Can’t Jump.

"Football and Wings is the all-American pairing, so we couldn’t think of a better time to go all-in on launching our new wing line up than during the Super Bowl,” said Sami Siddiqui, president of Popeyes North America. "Ken Jeong is a comedic genius who really makes this commercial a lot of fun to watch.”

Popeyes new wings in five delicious flavours are available nationwide starting at $5.99 for six-pieces:

- Ghost Pepper: The perfect balance of flavour and fire.

- Sweet ‘N Spicy: A sweet and spicy blend of chilli, garlic and ginger.

- Honey BBQ Wings: Tangy and sweet, like a good BBQ should be.

- Roasted Garlic Parmesan: The perfect blend of roasted garlic and parmesan cheese.

- Signature Hot: Nice and spicy with just a dash of southern sweetness.

- The 30-second version of the commercial will air during the Big Game.


Check out our Collection of every Super Bowl 2024 ad so far here.

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