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Super Bowl

Frito-Lays Super Bowl Party Spot Features Talking Babies, Puppies and ’90s Icon Alfonso Ribeiro

Created by Goodby Silverstein & Partners and produced by Tool, the spot is supported by a personalised online Super Bowl invite campaign

Frito-Lays Super Bowl Party Spot Features Talking Babies, Puppies and ’90s Icon Alfonso Ribeiro

What if you had an invitation of the same calibre as a Super Bowl ad to invite friends to your Super Bowl party, complete with puppies, a talking baby, nostalgia-inducing celeb and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalised ad for every person throwing a Super Bowl party.

Why?

Because nearly 50 percent of people who watch the game are either hosting or attending a party, and of course Tostitos chips and dips — a staple of any Super Bowl party — believes in getting people together.

Launching today at Tostitos.com, “Super Bowl Ads for All” is a digital ad invite creator that composes a completely unique and personalised Super Bowl party invitation, a video featuring themes that have made Super Bowl ads so iconic over the years. None other than Alfonso Ribeiro — ’90s icon and current host of “America’s Funniest Home Videos” on ABC — will be featured in unique ways in every single invite created.


“I love everything about the Super Bowl…especially the ads and the celebrity cameos. So it was a no-brainer to partner with Tostitos on their Super Bowl campaign that highlights what we all love most about Super Bowl ads,” said Ribeiro. “Hopefully I can do my part to get as many people together for their Super Bowl parties as possible!”

By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl commercial.


“Tostitos has always been about getting people together for the Super Bowl,” said Pat O’Toole, senior director of marketing, Frito-Lay North America. “The Super Bowl is about so much more than the game itself. People love watching the ads, so this year we wanted to give people the opportunity to create personalised ads for their Super Bowl parties.”

For fans in Minneapolis during the week leading up to the game, Tostitos will have a Cantina-style experience at Super Bowl Live complete with technology to create their own Super Bowl party invite — perhaps serving as a last-minute reminder for their friends. Ribeiro himself will be making an appearance to help people sign up and meet & greet with fans.

Tostitos is also offering buy-one, get-one-free Tostitos dip coupons to hosts who create videos as a bonus for participating. “Super Bowls Ads for All” is live for party hosts to create their own invitations now at Tostitos.com.
Client

Advertiser: Frito-Lays

Brand Manager: Camille Wingo

Director: Matt Gould

VP of Marketing: Rachel Ferdinando

Senior Director: Pat O’Toole

Director of Communications and Marketing: Joan Cetera

Director of Brand Communications: Christopher Yemma

Chief Marketing Officer: Jennifer Saenz

Creative Agency

Creative Agency: Goodby Silverstein & Partners

Creative Director: Eamonn Dixon (Copywriter) Daniel Grech (Art Director)

Copywriter: : Kurt Mills, Trevor Joplin

Art Director: Florian Marquardt, Eleanor Rask

Chief Creative Officer: Margaret Johnson

Interactive Producer: : Austin Kim

Chairman: Jeff Goodby and Rich Silverstein (Co-Chairman)

Tech Lead: Nickel Media

Integrated Producer: Benton Roman, Tena Goy

Director of Production: Margaret Brett-Kearns

Brand Strategist: Bonnie Wan (director)

Senior Strategist: Harper Bokum-Fauth

QA Manager: Hook QA

Broadcast Director: Tod Puckett

Communications Strategist: Catherine Kim, Nicole Bruno (Junior)

Senior Business Affairs Manager: Heidi Killeen

Broadcast Producer: Timothy Plain Olivia Baker

Account Manager: Lisa Kourakos, Maddie Kirkland

Account Director: Becca Morris

Production Company

Production Company Name: : Tool of North America

Director: Geordie Stephens

DOP: Mark Plummer

Producer: Matthew Walsh

Head of Production: Amy DeLossa Michael Bucchino

Creative Director: Joshua Jetson

Line Producer: Gabe Reiter

Partner: Oliver Fuselier, Dustin Callif

Executive Producers: Joshua Greenberg (INTEGRATED) (INNOVATION) Adam Baskin

Designers: Juan Camilo Castro (Interactive)

Production Co-Ordinator: Joaquin Gonzalez (Supervisor)

Offline

Editor: Kevin Zimmerman

Edit Assistant: Doug Scott

Post Production / VFX

Colourist: Billy Hobson

VFX Supervisor: Paul O’Shea

Producer: Brian Friel

Matte Painting: Ben Persons

Compositor: Stefan Smith

Shoot Supervisor: Tracy Bunting

Colour Producer: Amy Redfern

VFX Producer: Brian Friel

VFX: SHED

Music

Sound Engineer: Joel Waters, Chris Nungary (Assistant)

Music : Butter Music

Sound Design: : Lime Studios

Animation

Rendering: Imposium

Category: Food , Fruit and vegetables

Genre: Creative technology , PR , People , Strategy/Insight