FRIEND has signed BISON to its evolving roster. Emerging from a music background, BISON quickly established themselves in the visual arts, winning numerous awards for their breakthrough London Grammar video “Wasting My Young Years”, before moving on to working with clients such as BMW, Samsung and O2 in advertising.

Guy Rolfe, Sales EP at Friend, says: “BISON is one of the industry’s true innovators, pushing technologies to create haunting visual imagery. We’re very excited that they’ve joined FRIEND, we feel they’re a great fit with our outlook and roster.”