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Hires, Wins & Business

FRIEND Signs Dax Martinez-Vargas of Sniper Twins

Dax Martinez-Vargas, formerly one-half of renowned comedy duo Sniper Twins, joins the roster

FRIEND Signs Dax Martinez-Vargas of Sniper Twins

Production company FRIEND has signed Dax Martinez-Vargas to its director roster for UK and Amsterdam representation.

Having co-founded Sniper Twins at film school in Texas, Dax went on to spend five years writing and directing multi-award winning promos in the MTV On-Air Promos department.

Since then, he has gone on to create clever and visually stunning work with agency powerhouses Droga5, Grey, Mother, BBH and many more.

Dax has also directed spots for globally recognised brands including Carling, Coors, Burger King and Mentos, all of which has helped him become known as one of the premier directors shooting cinematically-stylised comedy spots in the industry today.

Now more experienced and humour-savvy than ever, Dax is looking to strengthen his already formidable reputation as a member of FRIEND’s diverse director team. 

“I’m chuffed to bits to join this smart and personable team, which is actively involved in fresh and relevant projects,” says Dax. “Besides being solid and lovely people, FRIEND have great taste and the savvy to sense the future direction of our industry.  I’m excited to continue directing spots in my vogue of cinematically-styled comedy, along with tonally different projects where I can bring an original angle.”

Unfazed by format, Dax has always approached his craft with a constant drive to push the creative envelope, conquer limited resources and inspire his collaborators to embrace bold risks, so his signing will further bolster FRIEND’s already mixed director roster.

Luke Jacobs, Managing Director/EP at Friend, says: “It’s not every day you find comedy directors of Dax’s calibre. He combines cinematic filmmaking with a great eye for casting and performance, which is a rare combination. He’s also worked extensively in the UK with Creature, BBH and others, so he has quite the track record over here.”

Dax concludes: “FRIEND feels like the right place to facilitate and support my journey through the film continuum, and I appreciate this opportunity to work together."

Dax continues to be represented in the US by mssngpeces

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Genre: People