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Creative

Fresh Film's Harry George Hall Shoots New Campaign for Asus

The film sets out to showcase ASUS’s VivoBook the lighter, thinner and coloured laptop range

Fresh Film's Harry George Hall Shoots New Campaign for Asus

The new Asus spot from Fresh Film director Harry George Hall is now airing. 

The film sets out to showcase ASUS’s VivoBook the lighter, thinner and coloured laptop range from the tech giant. Aimed at those looking to stand out among the crowd, the film promotes the #beyourtruecolour hashtag.
In a series of colourful and fast pace vignettes raw performances from authentic locations filmed in and around south London are depicted. 

Unusual for a tech company approach, ASUS and their agency JWT Singapore allowed Harry to create a film where the protagonists and their performances were able to shine as much as the product itself. The end result is a youthful, vibrant and accessible film. 

Director, Harry George Hall comments:

"It was a real pleasure to collaborate with JWT again. From the off, we really wanted to push this film and ASUS were really receptive of our approach. I was really excited from the start of this project that a film about tech could actually be about people. Sparse product sequences meant that we had room for our protagonists to come to life. There are some great personalities amongst our cast, and I was super keen to bring these out on screen. We were keen to immerse our cast in authentic locations, and a lengthy street casting process gifted us with genuine, raw performances in realistic environments. It was nice to shoot this spot close to home. I have wanted to utilise the amazing locations Peckham and South London have to offer for ages, and shooting five locations in one day, coupled with our guerrilla style hand-held camera movements brought a really contagious energy to the film that I love."
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Client

Advertiser: ASUS

Brand: Grace Chen, Ruby Liu, Kevin Lee

Creative Agency

Creative Agency: JWT Singapore

Senior Producer: Kimie Ong

Production Company

Production Company: Fresh Film

Director: Harry George Hall

DOP: Chris O’Driscoll

Producer: Simon Petter

Production Manager: Louise Jackson

Offline

Edit Company: Figment Editing

Editor: Shaun Weil

Post Production / VFX

Producer: Wei Wei Gwee