Foxtel has selected award-winning digital
experience agency, WiTH Collective Linked by Isobar, to help deliver
strategic and creative support for Foxtel's full customer marketing
portfolio, which includes customer and acquisition marketing, retail,
data and digital communications.
The news follows the announcement of WiTH Collective's expansion into
Auckland earlier in the year, bolsters the brand's existing portfolio of
blue chip brands - including ASB Bank and Qantas - and prompts the
addition of 10 new hires to help service and deliver all digital
production as part of its unique creative, strategic and account
management offering.
Says Justin Hind, CEO and co-founder, WiTH
Collective: "Foxtel's progression and ambition that marries them with
platform reinvention, technical leadership and superiority in content is
second-to-none. We are thrilled to have been welcomed on board by such a
directional and revolutionary brand, and are excited combine data,
technology and creativity as we set about delivering their dynamic
business goals.
Says Jesse Stephens, director of customer and
propositions marketing at Foxtel: "We feel that in WITH Collective we
have the right partner for the future of where the Foxtel business is
heading. Their unique combination of consulting, data, tech and
creativity all built around delivering end to end customer experiences
is what we need to deliver on our vision. Their unique approach to
solving business problems through a highly collaborative customer focus
really resonated with us. We look forward to partnering with Justin and
the team."
Says Amber Elliott, head of acquisition and customer
comms, Foxtel: "The chemistry from the day we met has been brilliant,
they understand and appreciate customers as much as we do and the whole
team is really excited to be working with the WiTH Collective team."
In
May this year, it was announced that WiTH Collective had linked with
global creative and digital agency, Isobar, to create a full-service
partnership offering that answers complex business problems by providing
end-to-end strategy and execution of customer-focused, creative and
digital solutions.
The addition establishes the Isobar Australia
Group - including Isobar, Soap and WiTH Collective under the leadership
of Konrad Spilva, CEO of Isobar ANZ Group - and delivers full-service
digital transformation and brand commerce solutions for clients within
design, marketing, content, gaming, consultancy and commerce.