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Forsman & Bodenfors' Faktum Hotels Project

08/01/2013
Advertising Agency
Gothenburg, Sweden
249
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Gothenburg's homelessness highlighted in hotel with a difference

 

The memory of Christmas may be fading fast, but Forsman & Bodenfors’ new project for magazine Faktum hopes to keep the spirit of giving and consideration alive.
 
Faktum Hotel is a site that lets users book ‘beds’ in Gothenburg – spaces where homeless people often spend their nights. All of the money raised goes to Faktum’s work for the homeless.
 
Faktum is a street journal created for and sold by homeless people. Gothenburg has about 3,400 homeless and socially vulnerable people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.
 
Forsman & Bodenfors created the site together with Faktum and photographer Håkan Ludwigson.
 
    
Credits
 
Client: Faktum - Åse Henell
 
Agency: Forsman & Bodenfors
Account manager: Åsa Pedersen
Art Director: Staffan Lamm, Staffan Forsman
Copywriter: Martin Ringqvist
 
Web producer: Stefan Thomson
Designer: Christoffer Persson
 
Production company: Thomson Interactive Media
Photographer: Håkan Ludwigson
 
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