Forsman & Bodenfors Asks Who Is Really Under The Influence When You Drink?

A lot of good things can be said about alcohol. It gets timid people to do the samba, and complete strangers to build human pyramids together. Under the influence of alcohol we've found solutions for world peace, imagined ourselves a lot better looking and decided to be best friends forever. But there is another side to it. Alcohol consumption in Sweden has climbed by nearly 40% in the last ten years. The cost to society in round figures is 100 billion SEK each year. Many people suffer from alcohol abuse, either their own or at the hands of others. IQ's challenge is to work for a smarter approach to alcohol, primarily by influencing young people's attitudes and behaviours.

This new film from Swedish agency Forsman & Bodenfors asks the question- who is really under the influence when you drink?

You can watch the powerful film below: