Forever's AB/CD/CD Take Franz Ferdinand to the Next Level in Latest Promo
Forever's AB/CD/CD have collaborated for a second time with Franz Ferdinand for the title track from their forthcoming new album.
The mesmerising video for Always Ascending showcases the band's new line-up with a video that never stops moving, not only around the band, but literally upwards, appropriately enough reflecting the songs title.
The Paris-based directing duo AB/CD/CD's first video since joining Forever for UK representation, sees them teaming up again with Forever EP Sasha Nixon. AB/CD/CD previously worked with Franz on the acclaimed video for Johnny Delusional.
Franz frontman Alex Kapranos says: “We’re happy to now be Always Ascending on the screen, with AB/CD/CD capturing the mood of the song and likenesses of the band in perfect detail. This is pretty much a typical Sunday afternoon round at Franz Ferdinand’s flat.”
Editor: Marc Marborough
Post Production / VFX
Post Production House: St Louis
Colourist: Sylvain Canaux
Stylist: Lucille Durez
Production Manager: Mickael Lafont
Production Company: Forever/La Pac
Producer: Anna Roudaut
Executive Producers: Sasha nixon/Jerome Denis
DOP: Kaname Onoyama
Art Director : Samantha Lanteri
1st AD: Gary Brocaud
Record Label: Domino Recordings
Commissioner : John Moule
Genre: Music performance