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Forever's AB/CD/CD Take Franz Ferdinand to the Next Level in Latest Promo

Paris-based duo direct vertigo-inducing Always Ascending music video

Forever's AB/CD/CD Take Franz Ferdinand to the Next Level in Latest Promo

Forever's AB/CD/CD have collaborated for a second time with Franz Ferdinand for the title track from their forthcoming new album.

The mesmerising video for Always Ascending showcases the band's new line-up with a video that never stops moving, not only around the band, but literally upwards, appropriately enough reflecting the songs title.

The Paris-based directing duo AB/CD/CD's first video since joining Forever for UK representation, sees them teaming up again with Forever EP Sasha Nixon. AB/CD/CD previously worked with Franz on the acclaimed video for Johnny Delusional.   

Franz frontman Alex Kapranos says: “We’re happy to now be Always Ascending on the screen, with AB/CD/CD capturing the mood of the song and likenesses of the band in perfect detail. This is pretty much a typical Sunday afternoon round at Franz Ferdinand’s flat.”

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Production Company

Production Company: Forever/La Pac

DOP: Kaname Onoyama

Producer: Anna Roudaut

Stylist: Lucille Durez

1st AD: Gary Brocaud

Executive Producers: Sasha nixon/Jerome Denis

Art Director : Samantha Lanteri

Production Manager: Mickael Lafont


Editor: Marc Marborough

Post Production / VFX

Post Production Company: St Louis

Colourist: Sylvain Canaux

Record Label

Commissioner : John Moule

Record Label: Domino Recordings

Genre: Music performance