Focus Features Teams With Zambezi to Shed Light On Gender Inequality
The right to vote is one of many social battles that women have had to fight throughout history. With its new film release, Suffragette (starring Carey Mulligan and Meryl Streep), Focus Features brings early members of the British women’s suffrage movement and the struggles they faced during the late 19th and early 20th century to the forefront.
To support the film's launch, Venice-based creative agency Zambezi developed ‘Daughters’ to give a voice to women who fought for the right to vote over 100 years ago, while at the same time shining a light on the unpleasant realities that women still face today. In the video, young girls (ages 7-14) deliver shocking statistics about injustices women experienced in 1915 and are still experiencing in 2015.
With many people under the assumption that gender inequality is a thing of the past, #HopeForOurDaugthers aims to bring awareness to the fact that there are still injustices against women today. From the pay gap to the laws that don’t recognize domestic violence as a crime, the fight for gender equality is not finished.
As part of the campaign, Focus Features will donate $1 to Equality Now every time #HopeForOurDaugthers is used on Instagram.
