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Cannes Lions

Flipboard's Personalisation Focused Cannes Magazines Are Made For You

lbbonline.com, 3 months ago

The team has even done a special French-language magazine for the Cannes locals

Flipboard's Personalisation Focused Cannes Magazines Are Made For You

To drive awareness of Flipboard’s “content personalisation” key message during Cannes Lions it has curated a range of online magazines for specific attendee types, so there are collections for individualsbrandsthought-leadersagencies and “audiences that inspire”.

The Flipboard team has even done a special French-language magazine for the Cannes locals “who have nothing to do with our industry because we know that life goes on”.

To promote these targeted magazines they are running a billboard campaign on the Croisette to promote them – here’s what one of the 14 different posters looks like:




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