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Hires, Wins & Business

Fitzgerald & Co Adds Senior Creative Technologist Bear Collins

Former BBDO NY talent is latest to migrate to thriving Southern shop

Fitzgerald & Co Adds Senior Creative Technologist Bear Collins

Fitzgerald & Co (Fitzco) has hired Bear Collins as senior creative technologist.

Collins comes to Fitzco from BBDO NY, where as creative technologist he helped launch the agency’s Innovation Lab in 2015. He attended VCU Brandcenter and received his master’s degree in business with a creative ad/creative tech concentration.

“He is a game-changer for us,” said Mike McGarry, director of Emerging Content. “The perfect combination of big-idea creativity and technological know-how.”

For those unfamiliar with the creative technology title, Collins describes a day in his life: “I help ideate non-traditional concepts and prototype digital innovations. I hack social platforms, come up with never been done ideas and tinker with technology—all with the goal of finding unique solutions to our clients’ problems.”  

Collins, who has won eight Cannes Lions for Advertising and two for Film, is just the latest team member Fitzco has lured from a major metropolitan shop. The Atlanta boutique has reinvigorated the culture of its region, city and agency by recruiting talent from different geographic locales, disciplines, backgrounds and schools of thought. This fresh infusion of diverse thinking has led to work that has won accolades for Cannes Lions, Effies, Radio Mercury, One Show and D&AD.  

“If you want to be a leader in providing technology solutions to solve clients’ business problems, you need a great creative technologist,” McGarry said. “We just got one of the best in the industry.”