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Creative

Fireworks for Future: The Instagram Filter for Cleaner Air and a Better Environment

BBDO Berlin and Mate Steinforth launch NYE initiative with Bund für Umwelt und Naturschutz Deutschland (BUND) and Cluptopia

Fireworks for Future: The Instagram Filter for Cleaner Air and a Better Environment

Fireworks can be a great threat to the environment, for animals and our general health. Over 4500 tonnes of fine particles are produced during New Year’s Eve celebrations in Germany alone – all over the world it’s a devastating amount.

Fireworks For Future wants to change that by offering a digital alternative.

Created in Berlin by BBDO, the Instagram filter was designed to let people experience beautiful fireworks in their Instagram stories and posts, without the negative side effects for the environment, the animals and the climate.

Fireworks for Future is supported by the Bund für Umwelt und Naturschutz Deutschland (BUND), a German NGO dedicated to protect the environment, and Cluptopia, an initiative for environmentally friendly clubbing. The main goal of this initiative is to raise awareness for the topic and offer people an alternative to traditional fireworks.

The filter was developed by BBDO Berlin, Mate Steinforth (Spark AR artist), INTERMATE (Influencer communication) & ISARSPREE (web design and development). It’s spread on Instagram with the support of German and international influencers.

Further information can be found on the landing page.

This New Year’s Eve every #fireworksforfuture picture will send an important message: go for digital fireworks and protect our planet.

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Category: Corporate, Social and PSAs , NGOs